Tuesday, August 11, 2015

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Tata Nano’

Posts Tagged ‘Tata Nano’

Italian auto giant Fiat and Indian car maker Tata are in talks about a joint marketing project to sell Ferraris and Mazeratis in India.
“We are talking. We have various projects (including) marketing Ferraris and Maseratis” in India, Tata boss Ratan Tata told the Italian daily La Stampa.
Both brands are under Fiat’s control.
Tata Motors is also present in the luxury car business, having acquired the British brands Jaguar and Land Rover for 2.3 billion dollars from US automaker Ford last year.
At the other end of the scale, Fiat and Tata are considering marketing the Tata Nano, the world’s cheapest car, in Latin America, where Fiat has a strong presence.
The partners are also discussing “sharing new car platforms” and have plans for Iveco, Fiat’s truck and bus subsidiary, Tata told La Stampa, which is owned by the Fiat group.
The Nano, starting at some 1,640 euros (2,330 dollars) in India, hit the streets this month in India, and Tata has plans to export it to Europe, South America and Southeast Asia.
It will arrive in Europe “at the end of 2011 as planned,” said Tata, who is on Fiat’s board of directors.
He added that the Nano had just passed European safety tests.
Fiat and Tata build cars, engines and gearboxes together in India, and Tata Motors is Fiat’s distributor in India.
Tata Motors Ltd, India’s largest vehicles maker, said on Thursday it would deliver the Nano, the world’s cheapest car, to its first customer on Friday.
Chairman Ratan Tata had showcased the Nano at an auto show in New Delhi in January last year, but consumer bookings began only in April this year after the project was delayed due to land disputes at its planned site in the eastern state of West Bengal.
Over 70% of the total 2.03 lakh bookings have come from non-metro markets. Tata Motors, which closed the bookings for the Nano on April 25, 2009, will complete the process of delivering one-lakh cars by the last quarter of 2010. A Tata Motors dealer based out of South Mumbai said, customers have been informed about the delivery schedule in their allotment letters.
Tata has assured price protection for the first 100,000 customers, for whom the cars will be available for 100,000 rupees ($2,053), excluding taxes.
Driving down the price of the Tata Nano couldn’t have been done without the collective effort of the component suppliers. Some of the biggest and the best in the business were roped in, with scissors and ingenuity to bring out solutions within a specified cost structure.
Take Tata Johnson controls, for instance, who developed the seats for the small car. Tata Motors specified that the seats needed to be light, yet offer good overall body support and meet all safety requirements. The end result were front seats based on a single brace structure instead of individual rails, a frame and the right amount of foam to ensure overall seat comfort wasn’t lost. The basic variant in fact doesn’t even offer seat back adjustments for the passenger, thus saving on crucial rupees.
The phones haven’t stopped ringing at the Tata Motors showrooms since the commercial launch of the world’s cheapest four-wheeler Tata Nano on Monday. The flood of calls has been mostly from prospective buyers eager to know how they can book the car and maximise their chances of getting one from the first lot — before the price tag changes.
People have also been visiting showrooms to enquire about the booking process. Going by the volume of enquiries, Tata Motors expect 4,500 to 5,000 registrations during the period (April 9 to 25) when bookings will be open on each Showrooms.
Tata Nano wheels are not like the car this is the scooter wheels.
Tata Nano hasn’t Hand Brake.
Tata Nano’s Engine at the rear. So no protection at the front in case of accident.
Tata Nano’s Top speed – 90 Km/h (Kilometer per hour). Thats why it would be just a city car more or less, no long drives!. So, it would not be popular among youth who need speed which they get in Bikes.
Tata Nano Made by low grade metal – Aluminium.
Tata Nano’s Mileage: 20 Kmpl in spite of being light weight.
Tata Nano has Low Quality interiors – Seat cover are made up of leather.
Tata Nano didn’t provide spare Tire.
Tata Nano’s Small sized Dashboard which can’t safeguard against collision from front.
Tata Nano has Low Priced gearbox from Kinetic Scooter Company.
Tata Nano has Very ugly interiors.
Tata Nano’s Seats uncomfortable much like a Three-Wheeler.
Tata Nano’s Emission norms are not followed properly.
Tata Nano Not powerful, Slow Pickup (0-20 Kmph).
Install AC in Tata Nano will be paid extra prices that are not including in its basics.
This is good that everyone who have dream of own car can true their dreams with Tata’s Nano. But I was so curious about the world’s cheapest car I was willing to take that chance.
With a sticker price of about $2,000, the new Tata Motors’ Nano has been mocked as a lawn mower for four. It has no air conditioning, stereo or air bags. Those cost extra. It does come with a single windshield wiper, kind of skimpy for a country with a monsoon season. Oh, and the Nano comes only with manual transmission.
But in a country where it’s common to see a family of four or five perched precariously on a Bike, it puts the dream of car ownership within reach of India’s emerging middle- and working-classes.
I was excited but also a little worried about test-driving the “Tata’s Nano” as it’s also known here  not only because of the stick shift but also because of India’s traffic.
Jostling for space on the roads is like a scene out of a “Mad Max” film. There are hulking commuter buses, ox-pulled carts stacked with chicken coops, pedicabs with cooking gas cylinders strapped to the backs, silver swan-shaped marriage floats tricked out with loudspeakers and squeaky Soviet-era taxis. India’s roads are a true expression of the world’s largest democracy a free-for-all for anything with wheels, hooves or feet.
“If you can drive in India, you can drive anywhere,” said a chuckling Sugiyan Kapadia, 31, owner of the aptly named Good Luck Driving School.
The mini-car is the brainchild of one of India’s top industrialists, Ratan Tata, who had a dream to move millions of Indian families off their two-wheelers and into a safer, all-weather alternative. Many auto experts here have likened the Nano to the Henry Ford Model T that revolutionized American life a century ago. The down payment for a Nano is about $70.
“I made a promise and I kept that promise,” the soft-spoken 71-year-old Tata said at a glitzy launch party Monday at Mumbai. “I dedicate this car to the youth of India who designed it and will use it to transport their families. It shows that nothing is really impossible if you set your mind to it.”
The global economic downturn has only made the car more desirable, and not only in developing nations, Tata said. The company is planning to launch a version of the Nano in Europe in 2011, and after that a souped-up Nano for the U.S. market.
“At first I thought the U.S. customer might not go for such a small car,” Tata said. “But the economic realities may change that.”
Hurry! The Countdown Break Today!
After the long wait the Tata’s most awaiting small car (public car) known as Tata Nano (Lakhtakia) ready to burn Indian roads today! Nano car is being unveiled in Mumbai Today.
The Tata’s Nano car is being unveiled in Mumbai Today and many people who want to own the new machine.
Many peoples have waited for this day all of 2008. The young couple wants to graduate from their two-wheeler to a car. The Nano launch is as much an event for them as it is for Tata Motors.
“Rs one lakh has no value today. If any one can get a car for Rs one lakh or Rs 1.5 lakh, it will be a good buy”.
Change of plant location, automobile sector slowdown – the Nano has indeed faced many speed breakers before it could turn on the ignition but experts say it’s worth the wait.
“The bulk of vehicles sold are two-wheeler. This provides a good opportunity for two-wheeler customers to upgrade to four wheelers. I think the upgrade will happen quicker given that somebody is moving from a 60,000 to 70,000 two-wheeler to a lakh a car whereas in then past the car would be nothing less than two lakh,” said Rakesh Batra, partner, Ernst And Young.
The economic meltdown altered many family budgets for 2009, but the mega dream of owning a Nano has held on.
ModelYearRevised PriceRegular Price
Maruti 80020071.251.45
Hyundai Santro20062.32.6
Maruti Zen Estilo20072.63
Tata Indica(D)20051.61.8
Ford Ikon20041.752
Hyundai Accent20052.853
Fiat Petra20051.71.95
Maruti Esteem20062.82.52
(In INR million)
The demand for used cars in the country has fallen by as much as 25% to 30% after TATA Motors’ announcement of the launch date of the Tata Nano People’s Car. The car will debut on Monday.
According to automobile experts and dealers, there has been an average fall of 15% to 20% in prices of used cars, mainly compact ones small cars like Maruti 800, Maruti Alto and Hyundai Santro, among others, following the announcement.
However, Nano has pulled down prices of several models. For instance, a 2006 make Hyundai Santro is currently being offered at INR 230,000 as against its regular price of INR 260,000. Similarly, Maruti Suzuki’s Zen Estilo is INR 40,000 cheaper at INR 260,000 as against the usual price of INR 300,000.
Dealers in the unorganized market fear a further price dip of 10% when delivery starts and Nano is seen prominently on roads.
Mr Arif Fazulbhoy director of Fazulbhoy Motors, one of Mumbai’s largest used car dealers said “We started to feel the impact of Nano since the announcement of the launch date. People are postponing purchases and there has been a lull in the market ever since.”
A dealer said that sellers are being forced to cut rates as the demand is expected to fall further. The more the time a car spends with the seller, the more its resale value falls.
The impact on used car prices, however, seems restricted only to the unorganized market. Prices in the relatively smaller organized market are still holding. India’s used car market is largely unorganized. The organized players account for just 20% of the used car market.
Nano
Tata Motors has applied for patent protection for over 37 inventions and innovations linked to its high-profile affordable car, Nano, in an aggressive move to protect the brand against imitation in the ultra-competitive car industry. It is also close to filing intellectual property rights (IPRs) claims for Nano in overseas markets, company officials said.
The company has used a number of new concepts and ideas to develop this vehicle and patents will help in protecting some of its innovative ideas, according to officials close to the development. The move is also expected to help Tata Motors to sell the car in markets such as Africa, Southeast Asia, Eastern Europe and Latin America.
The Nano is being readied for domestic launch by the end of this month and a global launch in 2011. Tata Motors has filed more than 400 patent and design applications for its various vehicles and processes, it is learnt.
A company spokesperson said, “As far as the Tata Nano is concerned, 37 inventions have been filed for patent protection so far to cover all the innovations in the car. We are also considering filing IPs on Nano in overseas locations at an appropriate time… Most of the patent applications filed before 2007 have already been granted.
Further, nearly one-fifth of the patent applications are in the process of getting protection in other countries based on the marketing portfolio, scope of invention and costs involved in protection and enforcement.”
World's Cheapest Car Tata Nano
The first Nano – the world’s cheapest car – is expected to roll out of the Tata Group’s Rs 2,000 crore (Rs 20 billion/$3.86 billion) Sanand plant in Gujarat by end 2010, company officials said on Monday.
Work is on at full swing at the project site in Sanand, about 45 km from Ahmedabad, with the construction of plant buildings using pre-engineered steel structures for the ancillary units spread in an area of 65,000 square metres already underway.
Ahmedabad-based pre-engineered steel structure building manufacturer Phenix Varco Pruden had been given the Rs 50 crore (Rs 500 million/$9.66 million) contract for constructing the paint shop and the ancillary plant buildings. The entire work is targeted to be completed by end of this month (March 2009), the officials said.
Nearly 4,000 tonnes of steel components would be used in the construction of the buildings, which are designed with a heavy load bearing capacity with a mainframe structure supporting the entire load. The ancillary plants would be of various sizes as different units would have specific kind of requirements, the officials said.
The work of shifting the various components of the unfinished plant at Singur in West Bengal would take almost a year given the the distance involved and the complex nature of the machinery and the plant components to be dismantled from the Singur site where the company had invested close to Rs 1,500 crore (Rs 15 billion/$2.9 billion), the officials added.
Tata had announced shifting of the Nano project site from West Bengal October 2008 following the campaign launched by Mamata Banerjee-led Trinamool Congress against the setting up of the small car project at Singur. The Tata Group finally zeroed on Gujarat after evaluating the possibility of setting up the plant for the small car in Maharashtra, Uttarakhand, Karnataka and Andhra Pradesh.
The Narendra Modi government allocated 1,100 acres of land at Sanand, close to national highway number 8 which goes to the Kandla, Mundhra and Dholera ports. The Nano plant in Sanand is expected to produce 250,000 cars per annum.
NanoMaruti Suzuki could slash the price of its largest-selling model, Alto, as it looks to take on the Nano, the world’s cheapest car being rolled out by rival Tata Motors with a price tag of Rs 1 lakh later this month, said an executive familiar with the car market leader’s plans.
The executive, who asked not to be named, said the Alto, whose entry model costs Rs 2.3 lakh, will not be priced as low as the Nano, but will see “a significant mark-down”.
However, any cut in Alto prices will not be immediate, the executive said, adding that Maruti will wait to launch a full-frontal battle only after Nano volumes gain critical mass. This can happen only in 2010, when the Nano mother plant at Sanand in Gujarat goes on stream. Until then, Tata Motors is likely to produce only 3,000-5,000 units of the Nano every month from its plant at Pantnagar in Uttarakhand.
A Maruti spokesman did not confirm or deny the plan, only saying, “We don’t comment on our product plans.”
It’s still unclear whether Maruti will turn price aggressive with its current Alto model, or a new, souped-up version will be introduced so that the existing variant can be pushed down the price ladder to take on the Nano.
The decision to pit its best-selling model against the Nano is a major strategy shift for Maruti. The market leader was expected to cut prices of the M800 to counter the Nano. But according to people with knowledge of the situation, Maruti has decided that it’s too expensive to upgrade the M800 to meet the Euro 4 emission norms.
In 2010, 11 cities in India will embrace Euro 4, and the M800 will be phased out from these markets. As the rest of the country moves to the new emission standard, the M800 will slowly be phased out countrywide. The M800’s Euro 4 non-compliance is the reason why Maruti has to pit its best-selling model against the Nano, slated to be launched on March 23.
India’s largest-selling model, the Alto standard, is priced at Rs 2.3 lakh. It has an 800cc engine, no AC and no power steering. The Nano standard version has a 624cc engine, but is expected to be priced Rs 1.2 lakh lower. Maruti sells around 2 lakh units of the Alto a year on an average. Alto sales recently crossed 1 million units.
Maruti’s price aggression in the face of competition isn’t new. When the Tata Indica was rolled out 10 years ago, Maruti reacted by cutting the price of its then best-seller, the M800, by Rs 25,000 to take on the Rs 2.95-lakh Tata car. Post-rebate, the M800 was priced around Rs 1.8 lakh, substantially cheaper than the Indica.
Maruti has always maintained that it will not develop a Rs 1-lakh car. Company chairman O Suzuki has gone on record saying the Rs 1-lakh car is not a segment Maruti would want to be in.
Tata Motors has announced the much-awaited launch of Tata Nano on March 23. The cars will be on display at Tata Motors’ dealerships from the first week of April and bookings will commence from the second week of April.
Speaking on Nano launch, Murad Ali Begh an Auto Expert, said Nano may face competition from Maruti. “We might even get a surprise from them (Maruti) that they would come out with perhaps a cheaper model because most of the Japanese companies have what they used to call the Kei-cars or K-cars.
Here is a verbatim transcript of the exclusive interview with Murad Ali Begh on CNBC-TV18. Also watch the accompanying video.

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